Brendan Thesingh is a passionate and experienced lecturer-researcher with 25 years of expertise in digital marketing. He brings a unique blend of academic rigor and practical application to his work.

His research and lecturing focuses on:

• Immersive Technology in Digital Marketing: Exploring how VR/AR/MR can enhance customer engagement, personalize experiences, and drive business results.
• Social Media Authenticity and SEO: Investigating the interplay between genuine content creation and effective search engine optimization for impactful online presence. Interaction Design and
• Usability Testing: Designing user-centric digital experiences that are intuitive, engaging, and effective across platforms.
• Digital Marketing Education: Developing innovative teaching methods that equip students with the skills and knowledge to thrive in the dynamic digital landscape.

Beyond academia Brendan has a proven track record of success in:

• Managing complex digital marketing projects: From concept to implementation, he oversees teams of experts (webmasters, designers, editors, analysts) across diverse industries and global organizations.
• Developing bespoke digital strategies: Crafting tailored solutions for businesses of all sizes, from establishing online presence to optimizing digital channels for maximum impact.
• Implementing social media strategies: Driving engagement, building brand loyalty, and leveraging social media platforms for effective communication and growth.
• Creating compelling digital experiences: Designing interactive content, immersive applications, and user-friendly interfaces that enhance brand perception and drive user satisfaction.

Brendan’s dedication to continuous learning and innovation, coupled with his deep understanding of both the theoretical and practical aspects of digital marketing and marketing technology, makes him an invaluable resource for:

• Academics: Collaborating on research projects, exchanging insights, and fostering knowledge sharing in the field of digital marketing, marketing technology and immersive technology.
• Business Professionals: Providing strategic guidance, consulting on digital initiatives, and delivering customized workshops to empower teams with essential skills.
• Students: Inspiring the next generation of digital marketers through engaging lectures, personalized mentorship, and cutting-edge research.