DOTS DataSampler datasets are the solution for teachers and professionals looking for realistic test sets. This tool is intended for HvA teachers, a login can be requested from Frederik Situmeang or Jesse Weltevreden.

With this tool you can find out from any website what web technologies they use. For example information about the content management system, shopping carts, analytics, hosting provider etc. For more information about this tool and its use, please contact Jesse Weltevreden (j.w.j.weltevreden@hva.nl)

Obtain reliable and structured data from any website. For more information on, support for and login to this tool, please contact Rob Loke (r.e.loke@hva.nl).

With SpotOpp, you can quickly and easily conduct a complete strategic marketing analysis. Companies that want to make an acquisition, expand their sales into new markets, launch a new product, or seek funding, for example, need to have a good understanding of the market and their fit. If you don’t want to spend weeks checking whether you’ve included all the factors and working out the results in spreadsheets and documents, SpotOpp is for you. The tool easily guides you through an external and internal analysis and provides insight into the potential of each product-market combination. The input is collected by means of multiple-choice questionnaires so you don’t forget anything and can optimally compare all combinations.

SUPPORT

You apply for your SpotOpp license with the application form. For support you can go to the extensive support environment with instructional videos. You can also get support during one of the consultation hours at the HvA Centre for Market Insights (CMI). Our expert on this program is Jesse Weltevreden. In the agenda you can find out when we offer research consults.

With this tool you can download posts and statistics of companies from all known social media channels. This allows you to perform an easy analysis on both your own and other channels. Ideal for a benchmark study. In addition, it is an ideal all-in-one tool, which not only allows you to analyze, but also to write, plan and post messages, and allows you to respond well to interaction with your target group.

You can get support during one of our research consults at the HvA Centre for Market Insights (CMI). Here you can ask all your questions about Fanpage Karma. Our experts on this program are Tessa Welmers and Jesse Weltevreden. In the agenda you can find out when we offer research consults.

Moz is a leading SEO analytics tool to improve your performance in search engines and thus attract more visitors to a website. You get insight into the most important keywords, monitor your position in search engines, get tips for optimizing your website and find opportunities for link building. And you can easily convert this data into clear reports.

Support

We have included this knowledge clip from CMI to get you started with Moz and its keyword planner. You can also get support during one of our research consults at the HvA Centre for Market Insights (CMI). Here you can ask all your questions about MOZ. Our experts on this program are Leontine van Geffen, Cindy Rip, Jesse Weltevreden and Tessa Welmers. In the agenda you can find out when we offer research consults.

Woorank is an online tool that generates real time reviews of websites. The comprehensive analysis provides valuable insights to improve a website in terms of ranking and visibility through the use of SEO, Social Media and Usability, among others. It is also possible to compare competing websites. Go to www.woorank.com for more information about this tool.

Support

You can get support during one of our research consults at the HvA Centre for Market Insights (CMI). Here you can ask all your questions about Woorank. Our experts on this program are Tessa Welmers and Jesse Weltevreden. In the agenda you can find out when we offer research consults.

Web Data Extractor is a bulk scraper, which ‘scrapes’ email addresses and phone numbers from websites, among other things.

Support

You can get support during one of our research consults at the HvA Centre for Market Insights. Here you can ask all your questions about the web scraping tools. Our experts on this program are Frederik Situmeang and Jesse Weltevreden. In the agenda you can find out when we offer research consults.

We have several tools that allow you to import data from websites, such as addresses, information about products, prices, reviews, etc., into Excel for further analysis. These tools are especially useful if you have a lot of relevant data on (a) website(s) that you need for your research. We also have a google maps scraper.

Support

You can get support during one of our research consults at the HvA Centre for Marketing Insights (CMI). Here you can ask all your questions about the web scraping tools. Our experts on this program are Jesse Weltevreden and Frederik Situmeang. In the agenda you can find out when we offer research consults.

SimilarWeb allows you to view the top most popular websites through SimilarWeb metrics – ranking, traffic and engagement statistics.

SimilarWeb also features an advanced tool to estimate web traffic of any website.

Support
SimilarWeb has a comprehensive support environment with instructional videos.
You can also get support during one of the consultation hours at the HvA Centre for Market Insights (CMI). Here you can ask all your questions about SimilarWeb. Our experts on this program are Tessa Welmers, Aldo Bloemhoff and Leontine van Geffen. In the agenda you can find out when we offer research consults.

With NEXT Analytics you can import data (info, posts, comments) from Google Analytics, Facebook, Twitter and YouTube into excel.

Support
You can get support during one of the consultation hours at the HvA Center for Marketing Insights (CMI). Here you can ask all your questions about Next Analytics. Our experts on this program are Jesse Weltevreden and Frederik Situmeang. In the agenda you can find out when we offer research consults.

NodeXL Pro offers advanced features for importing social media data, calculating social network statistics, sentiment analysis, and publishing reports.

Support

You can get support during one of the consultation hours at the HvA Centre for Marketing Insights (CMI). Here you can ask all your questions about NodeXL Pro. Our experts on this program are Jesse Weltevreden and Frederik Situmeang. In the agenda you can find out when we offer research consults.

QDA Miner is a simple qualitative data analysis tool for coding, annotating, retrieving and analyzing collections of documents and images. For example, the tool can be used to analyze interviews or transcripts of focus groups, legal documents, journal articles, speeches, even entire books, as well as drawings, photographs, paintings and other forms of visual documents.The integration with SimStat, a statistical data analysis tool, and WordStat, a quantitative content analysis and text mining module, gives unprecedented flexibility for analyzing text.

Support

Research Suite Pro has an extensive support environment with instructional videos.You can also get support during one of the consultation hours in the HvA Center for Marketing Insights (CMI). Here you can ask all your questions about Research Suite Pro. Our experts on this program are Jesse Weltevreden and Frederik Situmeang. In the agenda you can find out when we offer research consults.

WordStat is a flexible and simple text analysis tool for quickly understanding themes and trends. The integration with SimStat, a statistical data analysis tool, and QDA Miner, qualitative data analysis tool, gives unprecedented flexibility for analyzing text.

Support
Research Suite Pro has an extensive support environment with instructional videos.
You can also get support during one of the consultation hours in the HvA Centre for Marketing Insights (CMI). Here you can ask all your questions about Research Suite Pro. Our experts on this program are Jesse Weltevreden and Frederik Situmeang. In the agenda you can find out when we offer research consults.

Simstat goes beyond statistical analysis. It offers special output functions and a proprietary scripting language to automate statistical analysis and to create small applications. There are interactive tutorials with multimedia capabilities, as well as computer-assisted interview techniques.

Support

Research Suite Pro has an extensive support environment with instructional videos. You can also get support during one of the consultation hours in the HvA Centre for Marketing Insights (CMI). Here you can ask all your questions about Research Suite Pro. Our experts on this program are Jesse Weltevreden and Frederik Situmeang. In the agenda you can find out when we offer research consults.

The CMI Catchment Area Tool allows you to determine the catchment area for a particular location: what are the addresses and zip codes within, say, a 5-minute walk of your location.

Example: A large retailer wants to open a new store in Amsterdam. Option 1 is in the Bijlmer, option 2 is in the Wibautstraat and option 3 is in Banne Buiksloot in North. The company wants to know what the market potential is for those three locations. The CMI Catchment Area Tool can be used for this: you use this to determine the postal codes that are within 5 minutes walking distance, cycling distance and driving distance of three locations. With that info, you can find out how many people live in those zip codes; how many of them are families; how many are men, women; how many children, etc. Based on that, you can make a recommendation. In which area do you have the largest reach, and what type of people do you reach there in general that in turn affects the type of product you want to offer in that location. In the north live many families, immigrants; in the southeast very mixed, a somewhat lower income level, there you want to offer more cheaper products, household products for young families, etc.

Before using this tool, you can use the CMI Geo Location Finder to determine the latitude and longitude of the location you want to research.

You can get support during research consults at the HvA Centre for Market Insights. Here you can ask all your questions about the CMI Language Detection Tool. Our experts on this program are Frederik Situmeang and Jesse Weltevreden. In the agenda you can find out when we offer research consults.

The CMI Road Distance Tool allows you to calculate the shortest distance between two points along the road.

Example: If you want to investigate efficiency of a company’s supply chain, you can use this tool to determine the driving distance between different distribution centers and stores. Where should we build our new distribution center? Then you can use this tool to determine the driving distance and you can determine the best location.

Before using this tool, you can use the CMI Geo Location Finder to determine the latitude and longitude of the location you want to research.

You can get support during research consults at the HvA Centre for Market Insights. Here you can ask all your questions about the CMI Language Detection Tool. Our experts on this program are Frederik Situmeang and Jesse Weltevreden. In the agenda you can find out when we offer research consults.

The CMI Crow Flight Distance tool lets you calculate the shortest distance between two points (on a map, regardless of the vagaries of the intervening terrain). “Crow Flight” stands for “as the crow flies” or “in a straight line”.

Example: if we want to build a new factory or a concert hall, you can determine which area, say everything 5 km away, will be affected or inconvenienced by it. Once you have defined that area, you can determine how many people live there and thus determine what the best location would be.

Before using this tool, you can use the CMI Geo Location Finder to determine the latitude and longitude of the location you want to research.

Support
You can get support during research consults at the HvA Centre for Market Insights. Here you can ask all your questions about the CMI Language Detection Tool. Our experts on this program are Frederik Situmeang and Jesse Weltevreden. In the agenda you can find out when we offer research consults.

This tool allows you to determine the latitude and longitude of a geographic location. It is needed to use the CMI Crow Flight Distance and CMI Road Distance Tool.

You can get support during research consults at the HvA Centre for Market Insights. Here you can ask all your questions about the CMI Language Detection Tool. Our experts on this program are Frederik Situmeang and Jesse Weltevreden. In the agenda you can find out when we offer research consults.

Coosto provides insight into social media data. Analyze trends via posts from social networking sites, blogs, forums, (online and offline) news sites, radio and television. Monitor brand reputation through social media sentiment and analyze the underlying opinions, issues and needs. Coosto also provides the ability to plan and publish marketing campaigns across social media and engage customers across all social media in a fast and effective way.

SUPPORT

Coosto has an extensive support environment with various instructional videos. You can also get support during one of the consultation hours at the HvA Centre for Marketing Insights (CMI).  Here you can ask all your questions about Coosto.

Our experts on this program are Nahid Harboul, Tessa Welmers, Jesse Weltevreden and Han Boels. See also the agenda for when they have consulting hours.

You need this tool before you start using TLAB. It allows you to clean up your text files and remove special characters that interfere with the function of TLAB.

You can get support during research consults at the HvA Centre for Market Insights. Here you can ask all your questions about the CMI Language Detection Tool. Our experts on this program are Frederik Situmeang and Jesse Weltevreden. In the agenda you can find out when we offer research consults.

With the Google Places Tool you can print out a list of hotels, cinemas, restaurants and certain types of stores within a certain area.

Examples: if a hotel chain wants to open a new hotel in Amsterdam, you can use this tool to investigate which location has the most possible facilities/ amenities nearby. Or if a large bank wants to open a new office in a certain location, you can use the tool to see what the competition is in a certain area.

You can get support during research consults at the HvA Centre for Market Insights. Here you can ask all your questions about the CMI Language Detection Tool. Our experts on this program are Frederik Situmeang and Jesse Weltevreden. In the agenda you can find out when we offer research consults.

With the CMI Language Detection Tool you can determine the language of a large number of texts within seconds. This is useful, for example, if you want to do a sentiment analysis of social media messages with SentiStrenght. For a good sentiment analysis all messages should be in the same language (e.g. in Dutch the term “rare” has a negative connotation, while in English it is a neutral word). The CMI Language Detection Tool can detect the major world languages. The tool displays the two most common languages in a message. This is useful in situations when a message or text contains multiple languages, which certainly happens regularly in Dutch (e.g. “Oh my God, the weekend went so fast!”). In addition, the tool displays the probability that the text is written in a certain language.

You can get support during research consults at the HvA Centre for Market Insights. Here you can ask all your questions about the CMI Language Detection Tool. Our experts on this program are Frederik Situmeang and Jesse Weltevreden. In the agenda you can find out when we offer research consults.

The CMI Twitter Scraper allows you to download all tweets from any Twitter account. In addition, you can download all tweets that contain a certain search term. You can also set the period for which you want the tweets. Per search you can download a maximum of 10,000 tweets.

You can get support during research consults at the HvA Centre for Market Insights. Here you can ask all your questions about the CMI Language Detection Tool. Our experts on this program are Frederik Situmeang and Jesse Weltevreden. In the agenda you can find out when we offer research consults.

Simple analysis for everyone. With Tableau, you analyze and visualize data in minutes. A highly intuitive, easy-to-use tool, from Excel to Big data. Create smart dashboards and share your results with a few clicks. Tableau is the world leader in data visualization and visual analysis software.

SUPPORT

Tableau has an extensive support environment with instructional videos. You can also get support during one of the consultation hours at the HvA Centre for Market Insights (CMI). Here you can ask all your questions about Tableau. Our experts on this program are Jesse Weltevreden, Anne Risselada and Iris Hagemans. See also the agenda, for when they give consultation hours.

Do you want to conduct an online survey for your research? Qualtrics allows you to design and administer online surveys relatively easily. All FBE students and employees can use this software for free. Qualtrics can be used to build and administer both simple and complex questionnaires. There are various options regarding the structure and type of questions. The results are clearly displayed and can easily be exported to Excel or SPSS. Qualtrics has a modern and clear (English) user environment, which makes working with Qualtrics very intuitive and easy. Qualtrics is suitable for surveys in all languages. An HvA template is available in Dutch and English.

ACCOUNT

You can log in directly with your HvAID, no need to create an account. You can log in at: hva.qualtrics.com

SUPPORT

Qualtrics has an extensive support environment in which you can go through the different steps of setting up, deploying or analyzing the survey by means of instructional videos. You can also get support during one of the consultation hours at the HvA Centre for Marketing Insights (CMI). Here you can ask all your questions about Qualtrics. Our experts on this program are Jesse Weltevreden, Tessa Welmers, Tibert Verhagen and Anne Risselada. Technical support can be obtained via iv.fbe@hva.nl

SPSS Statistics helps shape the analytical process. From planning and data collection to analysis, reporting and final follow-up. Several integrated modules provide specialized statistical capabilities to investigate markets, interpret research data and make appropriate decisions.If you want to use SPSS at home, log in via the HvA Citrix environment.

SUPPORT

SPSS has an extensive support environment with instructional videos. You can also get support during one of the consultation hours at the HvA Centre for Marketing Insights (CMI). Here you can ask all your questions about SPSS. Our experts on this program are Nahid Harboul, Jesse Weltevreden, Frederik Situmeang, Sjoukje Goldman, Tibert Verhagen, Daphne Hagen, Anne Risselada, Iris Hagemans. See also the agenda, for when they have consultation hours.

MAXQDA is a very suitable program for analyzing qualitative data such as text (interview transcripts and other documents). With it, it is possible to enter text and use it to generate glossaries, categorize and code pieces of text, and perform analyses. Displaying the results of qualitative research can be done with a log (e.g. in table form), a mind map, tree diagram, event chart, image, etc. MAXQDA is available to all students and staff via the HvA Citrix omgeving.

SUPPORT

MAXQDA has an extensive support environment where you can go through the different parts of the program using instructional videos. You can also get support during one of the consultation hours at the HvA Centre for Market Insights (CMI). Here you can ask all your questions about MAXQDA. Our experts on this program are Daphne Hagen, Tessa Welmers-Fijn van Draat and Aldo Bloemhoff. See the agenda for when they have consulting hours