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Use handy analysis tools via the CMI

As a student or employee, you can use professional analysis tools for your research via the CMI, available on a desktop in the CMI room, FMB 0.037. You can reserve the desktop via the calendar on the right. For support in using the tools, you can join one of our consultation hours.

Below you will find an overview of the tools currently available and here you will find all knowledge clips that we’ve made for a number of tools.

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DOTS DataSampler datasets are the solution for teachers and professionals looking for realistic test sets. This tool is intended for HvA teachers, a login can be requested from Frederik Situmeang or Jesse Weltevreden.
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With this tool you can find out from any website what web technologies they use. For example information about the content management system, shopping carts, analytics, hosting provider etc. For more information about this tool and its use, please contact...
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Obtain reliable and structured data from any website. For more information on, support for and login to this tool, please contact Rob Loke ([email protected]).
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With SpotOpp, you can quickly and easily conduct a complete strategic marketing analysis. Companies that want to make an acquisition, expand their sales into new markets, launch a new product, or seek funding, for example, need to have a good...
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With this tool you can download posts and statistics of companies from all known social media channels. This allows you to perform an easy analysis on both your own and other channels. Ideal for a benchmark study. In addition, it...
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Moz is a leading SEO analytics tool to improve your performance in search engines and thus attract more visitors to a website. You get insight into the most important keywords, monitor your position in search engines, get tips for optimizing...
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SEMrush is an all-in-one marketing tool for digital marketing professionals. In one place the most important information about the performance of your website, online channels and competitors comes together. With endless data and useful tools, you gain insight into SEO...
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Woorank is an online tool that generates real time reviews of websites. The comprehensive analysis provides valuable insights to improve a website in terms of ranking and visibility through the use of SEO, Social Media and Usability, among others. It...
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Web Data Extractor is a bulk scraper, which 'scrapes' email addresses and phone numbers from websites, among other things. Support You can get support during one of our research consults at the HvA Centre for Market Insights. Here you can...
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We have several tools that allow you to import data from websites, such as addresses, information about products, prices, reviews, etc., into Excel for further analysis. These tools are especially useful if you have a lot of relevant data on...
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SimilarWeb allows you to view the top most popular websites through SimilarWeb metrics - ranking, traffic and engagement statistics. SimilarWeb also features an advanced tool to estimate web traffic of any website. Support SimilarWeb has a comprehensive support environment with...
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With NEXT Analytics you can import data (info, posts, comments) from Google Analytics, Facebook, Twitter and YouTube into excel. Support You can get support during one of the consultation hours at the HvA Center for Marketing Insights (CMI). Here you...
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NodeXL Pro offers advanced features for importing social media data, calculating social network statistics, sentiment analysis, and publishing reports. Support You can get support during one of the consultation hours at the HvA Centre for Marketing Insights (CMI). Here you...
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QDA Miner is a simple qualitative data analysis tool for coding, annotating, retrieving and analyzing collections of documents and images. For example, the tool can be used to analyze interviews or transcripts of focus groups, legal documents, journal articles, speeches,...
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WordStat is a flexible and simple text analysis tool for quickly understanding themes and trends. The integration with SimStat, a statistical data analysis tool, and QDA Miner, qualitative data analysis tool, gives unprecedented flexibility for analyzing text. Support Research Suite...
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Simstat goes beyond statistical analysis. It offers special output functions and a proprietary scripting language to automate statistical analysis and to create small applications. There are interactive tutorials with multimedia capabilities, as well as computer-assisted interview techniques. Support Research Suite...
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The CMI Catchment Area Tool allows you to determine the catchment area for a particular location: what are the addresses and zip codes within, say, a 5-minute walk of your location. Example: A large retailer wants to open a new...
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The CMI Road Distance Tool allows you to calculate the shortest distance between two points along the road. Example: If you want to investigate efficiency of a company's supply chain, you can use this tool to determine the driving distance...
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The CMI Crow Flight Distance tool lets you calculate the shortest distance between two points (on a map, regardless of the vagaries of the intervening terrain). "Crow Flight" stands for "as the crow flies" or "in a straight line". Example:...
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This tool allows you to determine the latitude and longitude of a geographic location. It is needed to use the CMI Crow Flight Distance and CMI Road Distance Tool. You can get support during research consults at the HvA Centre...
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Coosto provides insight into social media data. Analyze trends via posts from social networking sites, blogs, forums, (online and offline) news sites, radio and television. Monitor brand reputation through social media sentiment and analyze the underlying opinions, issues and needs....
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You need this tool before you start using TLAB. It allows you to clean up your text files and remove special characters that interfere with the function of TLAB. You can get support during research consults at the HvA Centre...
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With the Google Places Tool you can print out a list of hotels, cinemas, restaurants and certain types of stores within a certain area. Examples: if a hotel chain wants to open a new hotel in Amsterdam, you can use...
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With the CMI Language Detection Tool you can determine the language of a large number of texts within seconds. This is useful, for example, if you want to do a sentiment analysis of social media messages with SentiStrenght. For a...
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The CMI Twitter Scraper allows you to download all tweets from any Twitter account. In addition, you can download all tweets that contain a certain search term. You can also set the period for which you want the tweets. Per...
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Simple analysis for everyone. With Tableau, you analyze and visualize data in minutes. A highly intuitive, easy-to-use tool, from Excel to Big data. Create smart dashboards and share your results with a few clicks. Tableau is the world leader in...
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Do you want to conduct an online survey for your research? Qualtrics allows you to design and administer online surveys relatively easily. All FBE students and employees can use this software for free. Qualtrics can be used to build and...
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SPSS Statistics helps shape the analytical process. From planning and data collection to analysis, reporting and final follow-up. Several integrated modules provide specialized statistical capabilities to investigate markets, interpret research data and make appropriate decisions.If you want to use SPSS...
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MAXQDA is a very suitable program for analyzing qualitative data such as text (interview transcripts and other documents). With it, it is possible to enter text and use it to generate glossaries, categorize and code pieces of text, and perform...
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