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Research Projects

  • Exploring corporate reputation from online reviews

    Looptijd project: January 2020 - January 2024

    In the new global economy, reputation is an asset for a corporation and plays a key role for customer retention and acquisition. Online reviews often prove to be a reliable, complete and objective collection of opinions regarding a corporation. Socially engaged companies benefit from review mechanisms by having higher ...

    Betrokken onderzoeker(s): Rob Loke

  • PHD: Futureproof equilibrium

    Looptijd project: March 2018 - March 2022

    The past decade seems to have presented new challenges to shopping streets in Amsterdam. Urban consumption spaces have long feared dwindling patronage due to increased competition with regional shopping malls and online shopping. Recently, however, some shopping streets in Amsterdam are considered too popular and overc...

    Betrokken onderzoeker(s): Iris Hagemans, Bas Spierings, Oedzge Atzema, Jesse Weltevreden, Anne Risselada

  • PhD: the impact of collective digital marketing activities on the attractiveness of shopping areas

    Looptijd project: January 1, 2018 - January 1, 2023

    Many urban shopping areas are struggling with declining visitor numbers and decreasing retail sales because consumers are increasingly shopping online. However, this digital era also offers local shopping area stakeholders such as retailers, service providers, property owners, shopping centre managers and local governm...

    Betrokken onderzoeker(s): Daphne Hagen, Bas Spierings, Oedzge Atzema, Jesse Weltevreden, Anne Risselada

  • PHD: the influence of country-differences on cross-border e-commerce

    Looptijd project: March 1, 2016 - August 31, 2021

    In cross-border e-commerce, online retailers strive to expand their online store sales activities to foreign markets. The first study of this PhD research focuses on the combination of strategic orientations and digital marketing activities that determine the success of online retailers in foreign markets. It is an int...

    Betrokken onderzoeker(s): Sjoukje Goldman, Hester van Herk, Tibert Verhagen, Jesse Weltevreden

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