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Research Projects

  • PhD: the impact of collective digital marketing activities on the attractiveness of shopping areas

    Looptijd project: January 1, 2018 - January 1, 2023

    Many urban shopping areas are struggling with declining visitor numbers and decreasing retail sales because consumers are increasingly shopping online. However, this digital era also offers local shopping area stakeholders such as retailers, service providers, property owners, shopping centre managers and local governm...

    Betrokken onderzoeker(s): Daphne Hagen, Bas Spierings, Oedzge Atzema, Jesse Weltevreden, Anne Risselada

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