For the 2018 FBE International Days, CMI researcher Sjoukje Goldman gave a presentation on the interaction between research conducted by the Centre for Market Insights (CMI) and the curriculum of our Digital Marketing Students. In her presentation, Sjoukje Goldman explained how research was conducted by CMI on the current state of cross-border e-commerce in Europe. The results of this research, including the knowledge gained about cross-border e-commerce, has been incorporated into the curriculum of the 2nd year Digital Marketing students. Moreover, several students of the Commercial Economics program have successfully graduated on topics related to cross-border e-commerce, using the data collected by CMI or Sjoukje Goldman’s participation in the cross-border expert group of the national research program Shopping Tomorrow.

View the presentation here!