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Marketing activitities town centre partnerships: from mismatch to perfect fit?

03 October 2017 | Onderzoek
Daphne Hagen

How can entrepreneurial collectives better align their digital marketing activities with consumer needs? This presentation provides practical solutions on how collectives can use their digital marketing activities more effectively. These solutions are supported by figures from our research.

Download the presentation here!

 

Learn more about our two-year study ‘Collectively Online’; an investigation into the effectiveness of collective marketing for shopping areas, here (dutch)!

Daphne Hagen
Daphne Hagen has been working as a lecturer-researcher at the research group Digital Commerce and Emerging Technologies for Business of the Amsterdam University of Applied Sciences (AUAS) since February 2014. Within the professorship, her research focus is on the collective online marketing strategies of shopping areas. A subject on which she also intends to obtain a PhD. As a lecturer, Daphne has worked at the Commercial Economics faculty since 2011. Currently, she is mainly active as a lecturer at the Digital Driven Business Master. Before Daphne opted for research and teaching, she held various marketing and sales positions. Amongst others at ING and Telfort. RESEARCH SUPPORT Daphne has extensive experience in supervising and examining thesis projects and is a good source of information for all qualitative and quantitative research questions that arise during these projects. TOOLS Daphne can help with questions about: Qualtrics | SPSS | MAXQDA

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