Sara Lone is the Lead Research Analyst for the Center for Market Insights focusing on e-commerce, digitalization, sustainability and diversity. Within the Digital Commerce Research Group, Sara works with international stakeholders to measure and analyze e-commerce in both developed and developing digital markets to generate insights for SMEs, trade & development organizations and policymakers.

Originally from the United States, Sara received her bachelor’s degree in Religious Studies from Michigan State University and her master’s degree in Public Policy from the University of California.

Based in Amsterdam since 2016, she’s served as the Chief Research Analyst for the Ecommerce Foundation and Chief Research Consultant for RetailX, analyzing global digital markets and advising industry players, SMEs and policymakers in cross-border and digital transformation strategies.

Sara’s goal is to continue bridging the gap between research and industry, bringing stakeholders together to promote equitable and sustainable e-commerce policies and practices around the world.

Iris Hagemans has been working as a researcher at the research group Digital Commerce and Emerging Technologies for Business at the Amsterdam University of Applied Sciences since 2018. She is working on a PhD within the research project ‘Futureproof Equilibrium – Finding a balance between diverging interests’ about consumption spaces in Amsterdam.

Within this project, Iris focuses on the effects of tourism on shopping spaces. Using quantitative data, she establishes to what extent and in what ways shopping streets in Amsterdam have changed since 2005 as a consequence of increasing tourism. Using qualitative methods, she identifies what factors cause business owners to adjust to increasing tourism. Finally, as one of the goals of the research project, she contributes to the ambitious goal to create a better balanced consumption landscape through collaboration with local stakeholders.

RESEARCH SUPPORT
Iris can help you with questions about SPSS, R, excel, Qualtrics and use of data, as well as other questions about conducting quantitative and qualitative research.

TOOLS
Iris can help you with questions about: SPSS | R | Excel | Qualtrics

Daphne Hagen has been working as a lecturer-researcher at the research group Digital Commerce and Emerging Technologies for Business of the Amsterdam University of Applied Sciences (AUAS) since February 2014. Within the professorship, her research focus is on the collective online marketing strategies of shopping areas. A subject on which she also intends to obtain a PhD.

As a lecturer, Daphne has worked at the Commercial Economics faculty since 2011. Currently, she is mainly active as a lecturer at the Digital Driven Business Master. Before Daphne opted for research and teaching, she held various marketing and sales positions. Amongst others at ING and Telfort.

RESEARCH SUPPORT

Daphne has extensive experience in supervising and examining thesis projects and is a good source of information for all qualitative and quantitative research questions that arise during these projects.

TOOLS

Daphne can help with questions about: Qualtrics | SPSS | MAXQDA

Anne Risselada (PhD.) is an economic geographer with a research focus on (online) retail, resilient town and city centres, area based collaboration (BIDs, business district management) and collective (online) marketing of high streets and town centers.

Anne studied Sociology en Human Geography at the University of Amsterdam and wrote received her PhD from Utrecht University. In her PhD dissertation ‘Housing the Mobile Entrepreneur’, she studies the location behaviour of firms in urban residential neighborhoods in the Netherlands, emphasizing the role of business property characteristics, land-use plans and the entrepreneur’s work-lifestyle characteristics in the explanation of firm location choices.

As a consultant at Bureau Stedelijke Planning she has been involved feasibility studies for retail-related urban developments and location research for municipalities, retailers, developers and real estate investors.

Research Support

Anne can help you with questions about SPSS, Excel, Alteryx, data processing en other questions related to both quantitative and qualitatieve research methods.

Tools
Tessa can assist with questions about: SPSS | MAXQDA | R | Qualtrics | Alteryx

Tessa Welmers is a lecturer in the Commercial Economics (CE) study program and coordinates and teaches in the minor Digital Marketing Tomorrow. She provides substantive guidance, coaching and assessment of students in the development of commercial assignments, graduation supervision and examinations. At the Digital Commerce research group, Tessa is involved in connecting the CMI with the CE education, among other things by using the research expertise of the CMI to optimize the research learning line within CE. Tessa is also the contact person for lecturers and students when it comes to graduating with a research thesis and for using tools for collecting, analyzing and visualizing marketing data. In addition, Tessa coordinates webinars and training courses for the SME Digitization Offensive in Amsterdam.

ASSISTANCE WITH RESEARCH

Tessa has extensive experience in the common and examination of graduates, and is therefore a good source of information for all research questions related to the various questions that come up in the graduation cycle. Both in terms of qualitative and quantitative research. You can book a consultation hour via cmihva.nl.

TOOLS

Tessa can assist with questions about: TABLEAU, Similarweb, Coosto, FanpageKarma, Semrush

Dr. Jesse Weltevreden has been professor of the e-Business professorship at the AUAS’ CAREM since 2010. He was also chairperson of the CAREM from June 2010 until May 2015.

Dr Weltevreden’s PhD at Utrecht University discussed the impact of online shopping on retail businesses in Dutch inner city areas. From January 2006 until July 2007 he worked as post-doctoral researcher at the Bureau for Spatial Planning in The Hague. There he mainly researched the impact of online shopping trends on retailers, consumer behaviours and shopping areas in the Netherlands.

Between August 2007 and December 2012 Jesse worked as head of Research at BOVAG, the branch association for retailers in mobility. Jesse has published extensively in both national and international journals about the consequences of e-commerce or consumer behaviour, retail business, mobility and shopping areas.

Jesse Weltevreden is the author of the book “Winkelen in het Internettijdperk” ( Shopping in the age of the internet) published in 2007.

Mayke Steeman has been working as the Coordinator of the HvA Centre for Market Insights (CMI) and as Project Manager at the lectorate Digital Commerce at the Hogeschool van Amsterdam since 2017. Previously she worked at a business travel organization where she has been working as a Marketing Coordinator and later Project Manager Corporate Events. At CMI, her responsibilities include the communication (website and social media) and project management of research projects of the research group Digital Commerce and Emerging Technologies for Business and for the Retail Innovation Platform. For questions from students about the use of tools, consultation hours and the online knowledge base, but also for temporary research jobs and graduation projects, you can contact Mayke.