Have objective and innovative research done in the field of digital analytics and e-commerce.
Knowledge sharing? Or do you have a challenging and educational practical assignment?
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By translating data into clear insights, we help companies make better marketing decisions. Assignments vary from raw data collection to complete (advice) reports.
We invest income from research projects in new research and teaching methods and innovative research tools. The focus is therefore on the development of new practical knowledge for the SME segment and sector organisations (especially the retail sector) and the return of this knowledge to education.
Inkomsten uit onderzoeksprojecten investeren wij in nieuwe onderzoeks- en onderwijsmethoden en innovatieve onderzoekstools. De focus ligt dan ook op de ontwikkeling van nieuwe praktijkkennis voor MKB-segment en brancheorganisaties (met name retailsector) én het terugbrengen van deze kennis in het onderwijs.
Our talents allow us to carry out small and largescale research projects. Our experienced, often PhD-level researchers, have extensive knowledge when it comes to (big) data, analytics and e-commerce. But passionate HBO and master students can also carry out challenging practical assignments under the supervision of our researchers.
The Centre for Market Insights has been involved in the creation of the Twinkle100, the survey of the largest online retailers in the Netherlands, since 2016. The CMI surprised me with its thorough research approach, its drive and its passion for mapping the retail sector. The combination of knowledgeable researchers, good tooling and hands-on work by students makes the CMI a valuable research partner. By building historical data and using the right methods, the results have become increasingly accurate in recent years. An added benefit (partly due to the work partly done by students) is that the CMI charges a reasonable fee for its services. Finally, the CMI has and provides endless inspiration for new research opportunities.
At INretail and DNWS, we help retailers & shopping areas in the field, but we also want to develop more fundamental knowledge about what is going on in shopping areas. The CMI is well positioned to pick up this scientific part and convert the results into practical insights, tools and examples, which are understandable and directly applicable for our members. This cooperation at the intersection of practice and fundamental research is very valuable to us. In addition, at CMI you work with a very nice team. The relationship is good, you know what you can expect from each other, and in this way you build up a nice network with together.
You submit a (market) research or digital analytics issue to us. The assignment may include collecting, enriching or analysing (big) data, but also advice for a research design, data visualisation or the translation of data into concrete (marketing) steps.
We schedule a n obligation-free meeting to identify your wishes & requirements. Depending on the complexity of the research assignment, we advise how you can best approach the assignment. Does the assignment require an experienced researcher or does a bachelor or master student also offer a solution (or both)? Students are always supervised by an (experienced) researcher.
Based on the chosen strategy, we provide a quote with the expected costs for the assignment. We work with non-commercial rates and see it as a collaboration to develop new practical knowledge. We are therefore transparent in the number of hours we expect to be working and we also invest in the project hours ourselves.
After accepting the quote, we will get to work for you and make a plan of action. The assignment is always supervised by one of our researchers and a project manager, together with the researcher, ensures that there is a realistic schedule to deliver the results within the desired time and budget.
By sharing knowledge, not only are you supporting education, but you can also spot new talents for your organisation and students can look for solutions to challenges within your company. For example:
Interested or do you have another idea?
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